Introduce a regional mid-sized salad and sandwich concept to a major market audience in a different part of the country

State’s largest paper wrote a front-page article with food photo, along with various other local outlets

Nearly half-million in local social reach

Earned media and social coverage reinforced crucial freshness messaging

Highlighting the brand fanaticism and loyalty that Fresh&co has in its hometown, we targeted a broad range of influencers, from health and wellness, to foodie, to ensure no stone was left unturned as the company entered a new market