Introduce a rapid-growth brand into the biggest & busiest restaurant in the country: New York City

More than 100M earned media impressions

Lines around the block the entire opening week

Journalists from top-tier consumer media visited during preview event and wrote stories and posted to their social pages

More than $30,000 in earned media value

Tier media out, providing exclusive meet-and-greets for top-tier journalists and influencers with company leadership while still making the local media and influencers feel the love with a “sneak eat” before opening to the public.