BLAZE PIZZA REIMAGINED & REFIRE’D:

Relaunching An Iconic Brand With Prestige & Purpose

  • CHALLENGE

    Lay the groundwork for a comeback within a category segment still reeling from the COVID-19 shutdown.

  • RESULTS

    Attendance and coverage from every national trade publication, including the September cover of QSR magazine.

    27+ Million Earned + Social Media Impressions with strong representation of the new product launches.

  • HOW WE FOUND SUCCESS

    A brand relaunch event at Blaze’s top performing restaurant at Disney Springs in Orlando. With key trade media and national influencers in attendance, we supported the theme of REIMAGINED & REFIRE’D with nearly a dozen new items, including a new line of Signature Pizzas