BLAZE PIZZA REIMAGINED & REFIRE’D:
Relaunching An Iconic Brand With Prestige & Purpose
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CHALLENGE
Lay the groundwork for a comeback within a category segment still reeling from the COVID-19 shutdown.
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RESULTS
Attendance and coverage from every national trade publication, including the September cover of QSR magazine.
27+ Million Earned + Social Media Impressions with strong representation of the new product launches.
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HOW WE FOUND SUCCESS
A brand relaunch event at Blaze’s top performing restaurant at Disney Springs in Orlando. With key trade media and national influencers in attendance, we supported the theme of REIMAGINED & REFIRE’D with nearly a dozen new items, including a new line of Signature Pizzas